Tag Archives: 2018 DESIGNWALK


WorkDESIGN Magazine: DesignWalk LA 2018 RECAP

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LA’s DesignWalk reviewed in WorkDESIGN Magazine:
When word of the inaugural Design Walk LA came, we knew we had to jump on a plane and attend! Led by IIDA Southern California board members, over 300 practitioners from the lively work design community in LA (and beyond) turned out – ready to walk and talk design on February 22, 2018.

As Studio TK’s Jason Michael Sheply explained, the inspiration for the event came from a few sources. “The evolution of products in our market place has been specific and truly unique to LA – especially vibrant due to the resurgence of DTLA and Silicon Beach. Because of that, our idea was to create an evening dedicated to connecting people, ideas, and design under the umbrella of IIDA and the LA City Center. We wanted to embrace and bring together the design community for an evening that showcased new product design with a creative and collaborative spin between manufacturers.”

Read the full article at WorkDesign Magazine here!


DesignWalk LA 2018: Event Re-cap

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Last week, the IIDA Los Angeles City Center celebrated the very first DesignWalk LA event. This event has been over one year in the making and is sure to be a must-attend for the Interior Design Los Angeles Community in years to come.

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Monica DuPrey, Senior Interior Designer at IA Interior Architects, spearheaded this incredible event. She is both the LA City Center Professional Development Chair as well as the DesignWalk event co-chair. In Monica’s own words, “The idea to create an evening dedicated to connecting people, ideas, and design has been a passion of mine over the last few years”, and she certainly prevailed. Born from that passion, is DesignWalk, marrying new product design from NeoCon with a creative and collaborative spin. With the support of the IIDA LA City Center and the DesignWalk Committee, Monica brought her vision to life.

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DesignWalk LA brought attendees a fresh take on the NeoCon experience. Guests were guided by map on a walking tour through the heart of Downtown LA, where they networked, learned about new products, and enjoyed the themed entertainment at each stop along the way. Starting with a Launch Party at Gensler, attendees made their way to as many as 14 locations included in the Design tour. Each stop presented product in a collaborative theme with their co-hosts, making this trade show experience truly special. Tour stop themes included Chinese New Year, Fiesta, Bringing Chicago to LA, and even a Movie Night theme. There is certainly no lack of imagination and creativity in the Interior Design Community, and this event really allowed those qualities to shine.

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The event culminated with a wrap party at IOS, where IA Interior Architects Lighting Design Studio was awarded “Best Experience” of the evening. While each tour stop played an equal part in creating the total experience, IA went above and beyond. With a complete transformation of their space, they created a truly unique experience that could easily have been mistaken for a LACMA exhibit. Lighting was seamlessly integrated into each installation, creating ambiance and flow throughout their space, and product information was shared creatively. Hats-off to IA for executing their experience with sophistication and style!

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While IA certainly takes the cake, Knoll was awarded an Honorable Mention for their success in creating a unique experience. Knoll brought an interactive experience to life by using many of their products in unexpected ways. Attendees had fun playing oversized beer pong on the Knoll Rockwell Unscripted Table. Knoll also highlighted two artists creating live-art demonstrations painting the Washington Skin Nylon Chair. View a time-lapse of the live art here. This tour stop amassed quite a crowd!

With over 350 attendees, DesignWalk LA has become one of the most successful and highest attended events in just its first year. This success could not be met without the hard work of so many. First and foremost, a huge thank you to Monica DuPrey for bringing DesignWalk to life. Thanks also go out to the DesignWalk 2018 Committee for volunteering their time, planning, and creative efforts to make this event so distinctive. Thank you to our Event and Chapter sponsors for supporting the Los Angeles interior design community. Most of all, thank you to the DesignWalk attendees: without you this event would not have been possible.

Thank you to all who made it out in support of this inaugural event. To view all the photos from the event, click here. If you didn’t make it, and you are experiencing a bit of FOMO, don’t worry – we are coming back next year! This is just the beginning for DesignWalk LA, and we hope to see you all at this event in years to come.


DESIGNWALK LA FAQ

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ATTENDEES FAQ

Q: What is DESIGNWALK?

A: DESIGNWALK is a new event brought to you by the IIDA Los Angeles City Center. Taking inspiration from NeoCon 2017, this event will showcase the latest in design and product innovation. It will take place at several locations throughout Downtown LA, with each location showcasing several participating companies. DESIGNWALK is a self-guided walking tour, kicking off with a Launch Party at Gensler and finishing with a Wrap Party at IOS.

Q: What are the benefits of attending DESIGNWALK?

A: DESIGNWALK aims to bring the experience of NeoCon 2017 to Los Angeles in a fresh and creative way. If you didn’t have the opportunity to go to NeoCon, this will be a great opportunity to keep yourself updated on the latest innovations from our industry leaders. If you did make it to NeoCon, this will be a great way for you to reconnect with your industry peers and get a refresh on new product that has hit the market since NeoCon 2017.

Q: What is the cost to attend?

A: The cost to attend DESIGNWALK is as follows:

$10 for IIDA Members
$15 for non-members
$5 for students (student ID required)

Tickets will be available at the door, or can be purchased in advance through the link below.

https://iidasocal.formstack.com/forms/iida_losangeles_designwalk_tickets

Q: Should I invite my clients?

A: Yes! This is a great opportunity to connect and collaborate with your clients on what is new and fresh in our Industry.

Q: Do I need to bring anything?

A: Bring your industry friends, co-workers, and colleagues- this is going to be a fun event! You do not need to bring anything else, just business cards if you plan to network. Food and beverages will be served at the Launch and Wrap Parties as well as at the various host locations.

Q: Where are the host-locations?

A: We are still accepting registration through February 1st. After that, a list of host locations as well as a map will be made available.

SPONSORSHIP / HOST LOCATION FAQ

Q: What are the fees to participate as a tour-stop?

A: The fee to participate as a stop on the tour is $250. In addition to this cost, please plan on splitting additional cost of refreshments, etc. with your co-hosts. For example: at a site hosting 5 vendors, each vendor may choose to contribute $100 towards beverages and snacks, giving that site a total of $500 for the group.

Register to participate here:

https://iidasocal.formstack.com/forms/iida_2018_la_designwalk_sponsorship

Q: What is the expectation of a tour-stop participant?

A: Each participant should bring the latest in design and innovation from your company. All participating companies at one location should expect to work together to create an elevated and cohesive experience for the attendees. There will be a special award for “Best Experience” so don’t hold back on creativity and flow!

Q: I am interested in participating as a tour-stop, but I don’t have a Downtown LA location. Can I still get involved?

A: There are several “host-locations” downtown, including firms and showrooms, that are willing to collaborate with other companies. If you want to participate, but do not have a contact at a location please reach out to the LA City Center Sponsorship Chair, Sheila Shenasi, at sheila@rorden.net for additional information.

Get your tickets today!

https://iidasocal.formstack.com/forms/iida_losangeles_designwalk_tickets