Tag Archives: homepage

Pivot Welcomes Amy Storek to Executive Leadership Team


Amy Storek Joins Pivot

Pivot Interiors, California’s premier source for creative workplace design and strategy, space planning, and furniture services, has hired Amy Storek to the newly created role of Chief Revenue Officer. Amy comes to Pivot from world-class manufacturer and Pivot’s close partner, Herman Miller, where her roles included West Area Vice President and most recently, Vice President of North America A+D Sales.

A Warm Welcome

“I am excited that Amy Storek will be joining Pivot in the new position of Chief Revenue Officer,” said Ken Baugh, President and CEO. “As a member of the Executive Leadership Team reporting to me, Amy will be responsible for leading all revenue-related functions including sales, marketing, design and customer support across our six Northern and Southern California locations and all vertical markets. Amy brings a unique set of skills and experience to the company and has a passion for sales excellence and design. We are thrilled to have her leading our team as we move forward into the next chapter of Pivot’s growth and success.”

Proven Track Record

Amy’s career has included successful turns with several industry-leading furniture and design companies, and she brings a strong creative point of view to lead Pivot’s Sales, Design, and Marketing initiatives. The creation of this new Executive role reinforces Pivot’s ongoing commitment to excellence in design and sales, and to the importance of the company’s valued relationships with its clients and esteemed A+D and industry partners. With a background in Design and Architecture, Amy received her bachelor’s degree from UC Berkeley. She lives in Marin County and will be based out of Pivot’s San Francisco location.

Who Is IIDA? Jade Li

Jade Li Headshot

Jade Li is a designer in AECOM’s Building and Places studio, specializing in corporate commercial interiors. She blends her expertise in space programming, design, and construction documentation to FF+E.


Jade was born in Harbin, China, a city in the north of the country, influenced by Russia and filled with stunning examples of Eastern Orthodox Architecture. “I loved the colorful onion domes of the buildings near my home,” Jade said, “but also appreciated the juxtaposition of Western style architecture that was sandwiched between. I think my love of architecture was born back then!”


Jade moved to Missouri with her family when she was 11 years old and attended the University of Missouri, graduating with Bachelor of Science in Human Environmental Science and a Minor in Entrepreneurship. It was in college that she solidified her interest in working towards something that could change the world, starting out with journalism but later falling in love with design and the collaborative aspects of the design process.

After graduating, Jade moved to Beijing, China to explore an international career in design. At a local design conference she had a chance encounter with a Los Angeles design Principal and shortly thereafter found herself moving to LA for a position with HOK. “I believe a bit in ‘Fate’ and opening oneself to opportunities and then seeing what options come along.” Jade told us, “That philosophy led me to Beijing and then later in 2014, to Los Angeles.”


Today at AECOM, her client ranges from start up tech firms to fortune 500 companies as well as national sport teams. She is also passionate about workplace wellness and brings human-centric design to projects.


Jade became involved with IIDA to support Advocacy efforts in 2017. “I’m passionate about bringing awareness and education to young industry professionals” Jade said.

In her spare time, Jade who lives in a historic building in downtown LA, takes tango lessons and is somewhat obsessed with Pembroke Tri Color Welsh Corgis.  A nerd at heart, her favorite entertainment includes Star Wars, Dr. Who and Lord of the Rings.  [photo of jade + corgi??]

NCIDQ Study Group Returns in Jan 2020


Have you thought about taking your career to the next level with the NCIDQ certification? Have you taken the test in the past and missed it by a few points? Did you register for the exams and don’t know where to start?

ID Conquer is here to help. Join our exclusive 11 week, in person and virtual study group. ID Conquer has taken the guess work out of preparing for all three NCIDQ exams: IDFX, IDPX and Prac 2.0. When you register for ID Conquer’s study group, you will get a detailed reading schedule, hands on exercises that reinforce the content areas in the exams, helpful tips and even practice questions. We meet weekly, Saturday mornings, starting January 4th, 2020 at 9:00am Pacific at the DesignCorp showroom in Kearny Mesa.


Get the structure and guidance you need to pass the exams and meet fellow designers to help you along the way. This course is made for designers of all ages from entry level to industry experts. ID Conquer will prepare you for the April 2020 exams this spring.

“The NCIDQ prep class was so beneficial because it allowed a platform for discussion and collaboration with other industry professionals.  We were able to talk through exercises, questions and problems, and bring each of our different expertise forward to understand the material for the exam.  There is also something to be said for having the weekly regime of the class, with assigned readings and homework.  It provided a well thought-out study plan with accountability, three months ahead of the testing period.  Having the opportunity to participate in this study group and stick to a plan with other professionals was key to my passing of the NCIDQ.”

– Caroline Ingalls, IIDA, NCIDQ, LEED AP ID+C, HBG Design


Registration includes access to the weekly study group and either an ebook or printed binder for $300/$350 respectively. In addition to registration, you will need a copy of the Interior Design Reference Manual by David Kent Ballast in the 6th edition. Use discount code IDC15 to get a discount on the PPI2Pass website.

To learn more about our program, visit www.IDConquer.com. Contact Cristina Garvie at cristina@idconquer.com if you have additional questions. The study group is open to members and non-members, in person or using a video conference connection.

Student Design Charette 2019

The 2019 IIDA Southern California Chapter Student Design Charette was held on Saturday November 2nd at the Gensler Office in Newport Beach.  Student Members of IIDA from 11 schools all over Southern California came to compete for cash prizes and the chance to go on to the Regional Design Charette Competition next Spring.

Twenty-eight students were divided randomly into six teams to design a creative office space in a historic building site located in the revitalized Broadway District of Downtown Los Angeles.  Each team had 4.5 hours and limited resources to imagine and communicate a space that included an Arrival Lounge, Creative Office Space, Conference Room, Private Modular Offices and a Coffee Shop.  Time management and the ability to work well with a team were critical to the outcome for each group.


After ‘pencil’s down!’ was called, students and volunteers enjoyed a power lunch, generously provided by Mohawk, and prepared themselves to present their work to the judges.  The panel of judges included Tom Ventura, Design Director for Gensler Newport Beach; Sarah McNally, Materials Consultant for 3form and IIDA SoCal VP of City Centers; and Saul Acosta, Principal of DA Lighting.


Each team was given 5 minutes to explain their design concept and solution with floor plans, elevations, sketches, renderings and materials displayed on a 30”x42” board.  Judgement criteria included support of concept, creativity, clarity of design, feasibility, presentation skills and proportionate team participation.

While the judges deliberated, our hosts from Gensler – Derek Chen and Carlos Munoz – gave the students a tour of their Newport Beach Office, which was a thoroughly enjoyed ‘peek behind the curtain’ into the environment of a true design industry titan.

After much consideration, the judges decided to bring back three teams for additional Q&A that would help them determine the first and second prize winners.  These awards will be presented at the IIDA Calibre Design Awards in May 2020, and the first-place team will go on to compete at the Regional Charette Competition in Northern California next April.

The winners were:


1st Place Team – “Limelight” – $10,000 Award
Rebecca Williamson – San Diego Mesa College
Victoria Moore – Saddleback College
Rosario Felix – California State University – Northridge
Anna Grubinski Ossyra – Woodbury University
Soon-Young Kwon – Interior Designers Institute


2nd Place Team – “Under the Top” – $4,000 Award
Natasha Rusli – OTIS College of Art and Design
Brianna Dumais –  California State University, Long Beach
Stephanie Towers – Saddleback College
Ashley Ramos – Chaffey College

All participating schools included OTIS, San Diego Mesa College, Woodbury, Art Center, Interior Designers Institute, Mount San Antonio College, Saddleback College, Chaffey College, California State University Long Beach, California State University Northridge, Design Institute of San Diego.

Miguel Perez and Jillian Potts, IIDA SoCal’s VPs of Student Affairs, thanks the students, judges, sponsors and volunteers for making this event a huge success!  And thank you to the campus faculty advisors who support their students by including them in IIDA opportunities like this!


Event Sponsors
Mohawk – Lisa Van Niekerk
Milliken – Jillian Potts

A very special thank you to our Gensler hosts Derek Chen and Carlos Munoz who helped organize the day and shared their office with IIDA’s students. Additional thanks goes to OTIS College for providing easels and to LACC Student Affairs Chair, Paul Shaia from Gerflor, and IIDA SoCal’s Regional Student Affairs Director, James Arakelian, for their assistance with the event.

See all of the student charette photos here.

Thank you to Chris Hatcher Photography for documenting the event.

Hana Dorani Member Spotlight


Hana Dorani is currently the VP of Sponsorship for IIDA Southern California and has been with Knoll in Los Angeles for the past 5 years as a Sales Associate. She covers the commercial design sector, finding it inspiring to work with a company that is setting the standards in furniture design. Hana explained, “Every piece has a story, but I have to admit, I have a few favorites, including anything from the Saarinen and Bertoia collections. Knoll has such timeless products – it makes it fun to find solutions for my clients and help them create inspiring and functional workspaces!”


Born in Tel Aviv, Israel, Hana moved to Los Angeles with her family when she was 7 years old. She grew up in Sherman Oaks, and graduated with Honors from California State University in Northridge with a BA in Art. She studied illustration and graphic design, and has since picked up a passion for photography.


Hana began her career in the contract interior design industry 10 years ago, working in marketing, manufacturing, and furniture dealership. She has been a strong supporter of the architecture and design community through involvement with IIDA SoCal. Hana has been an active member with IIDA since 2010 and has served on several committees – including the Calibre Design Awards, which is the Southern California Chapter’s largest annual fundraising event as well as Leaders Breakfast, LA Haunt Couture, and LA Student Exhibitions.


Hana says, “Joining IIDA has helped me connect with the design community and form professional and personal friendships. LA’s design community is extremely special and I love that our events bring people together. I always find the experience as either an organizer or attendee really rewarding.”

Hana lives in Encino with her husband and two children and is passionate about travel, great food, and spending time with her family. Hana says “Being a working mom requires a strong work-life balance and spending quality time with my family is a high priority. On vacations, we love visiting places that help us recharge and appreciate the beauty of the world – typically, places with white sand and turquoise waters”. Hana plans to visit Asia and Europe with her family in the future, and has also set up a return visit to her hometown in Israel.

Contact Hana – hana.dorani@iida-socal.org

Sunshine and DesignConnect 2019


A day full of sunshine and design wraps up another year of San Diego DesignConnect. Marketed with the Pantone color of the year this event is San Diego’s premier contract interiors exhibition highlighting the latest products and trends released by a diverse range of vendors. Reaching over 500 people in attendance, this event is a popular networking event across multiple disciplines including designers, architects, landscape architects, contractors, brokers and end users. Paired with amazing food, drink, live DJ and art, the Broadway Pier location allows attendees to view over 60 vendors, showcasing their latest and greatest in an indoor/outdoor setting. See photos from the event HERE.


Switching up the Best of DesignConnect, our esteemed judges pre-judged vendor products for a variety of categories based on creative solutions, unique applications, aesthetics and application. Our top five winners were featured on the “Walk the Pier” Map where attendees visited and collected stickers to enter a raffle for some awesome prizes. Sponsored prizes included 1.National Furniture Bean Bag Chair 2. 45 minute Photo session with Andy King 3. 1 year IIDA Membership and 4. A weekend VRBO in Coronado. This year’s top five winners were: SDLA’s Coronet LSR1 BKO, USG’s Ensemble System, Stylex’s Free Address, SpecCeramics’ Venice Villa and MDC’s Zintra Sculptured.


The San Diego Designconnect experience is unique in that we utilize our community, environment and feedback to continue to elevate the event each year. No successful event comes without a team of volunteers behind the scenes planning for months prior to the show. This event would not be possible without the IIDA Southern California Chapter Sponsors, Event Sponsors and committee members.

Mark your calendar for next year as we are looking forward to another exciting event, September 22, 2020.

Announcing the 2020 Chapter Sponsorship Opportunities


We are currently accepting chapter sponsors for 2020! Sponsoring IIDA SoCal on a chapter level helps us fund the programs and events we provide to our members and Southern California design community. Chapter Sponsors receive marketing exposure as well as tickets/tables to premium events such as Calibre Design Awards, Leaders Breakfast, and select City Center events. We are introducing a NEW Advocacy Sponsor level for design firms only. This is a great way to get your firm involved in IIDA Advocacy initiatives and join forces to bring positive legislation to support the commercial interior profession in CA.  

A full list of the levels and benefits can be found in our 2020 Chapter Sponsorship package. Sign up by 11/27/2019 and receive early-bird pricing!

This is the Year You Don’t Want To Miss Haunt Couture!


This year’s IIDA LA Haunt Couture is upon us. Are you ready to face your fears and phobias? Come prepared to one of the most anticipated events of the year. The evening will culminate in a spectacular night of fashion, performance and revelation.

We are incredibly excited to announce that this year’s IIDA LA Haunt Couture will feature four very special guest judges. Who knows constructing couture from unconventional materials better than fashion design All-Stars from Project Runway?

This year, our esteemed guest judges are–

Samantha Black
Project Runway Season 11
Project Runway All Stars Season 4

Sonjia Williams
Project Runway Season 10
Project Runway All Stars Season 4

Gunnar Deatherage
Project Runway Season 10
Project Runway All Stars Season 4

Melissa Fleis
Project Runway Season 10
Project Runway All Stars Season 3

Tickets are limited–avoid the fear of missing out and purchase yours today.

VIP tickets are SOLD OUT and General Admission tickets are going fast. Purchase tickets here. Online ticket sales close at Wednesday 10/23 at 5pm. You may purchase tickets at the door.

The FOMO is real!

Turning Point Series Recap


Burnout?  What’s that?  It’s a legitimate medical diagnosis according to the International Classification of Diseases.  It’s easy to forget about looking after yourself when you’re burned out. You’re feeling stressed, you’ve got too much on your plate, and the last thing you have time for is looking after yourself.


Turning Point Series partnered up with Daniel Stover from Ensight Partners this year for “On the Brink of Burnout?  Reclaim Your Creativity.”  The 4-event series was successful and well received in Inland Empire, Orange County, Los Angeles, and San Diego. The presentation inspired professionals, emerging leaders, designers, and students to enhance emotional intelligence, increase influence and motivation, and create healthy traditions to prevent burnout.

Thank you to Daniel for an engaging evening! We’ve posted his presentation and resource list here.

Haunt Couture 2019 is One Week Away – VIP Tickets Almost Sold Out and General Admission Tickets are Going Fast!


On October 24th, entry into this year’s Haunt Couture at Avalon Hollywood is the Haute ticket of the year.

Don’t miss the pageantry! Twelve teams have been hard at work crafting their stunning fashion collections for the runway. They will show off their creativity and fabrication skills in a show rivaling designers at Fashion Week.

Tickets are limited! Avoid the fear of missing out and purchase yours today.

VIP and General Admission tickets are available for purchase here.

Can’t wait? Check out our photos and video from last year’s event.

A few volunteer spots are still available. For more information, contact Helena Zann at helena.zann@iida-socal.org