On Friday September 18, the Southern California design community was treated to a fantastic Leaders Breakfast program – see event photos here. This is an annual international event series that celebrates design’s importance in the global marketplace by honoring the people who are both the legacy and future of design. Held in 8 cities across the US, the IIDA Chapter in each host city organizes a breakfast that features a renowned keynote speaker to provoke and encourage new ideas, and recognizes one city-selected honoree that has made significant contributions to the design industry.
The event is sponsored internationally by Herman Miller and Interior Design Magazine, and in Los Angeles, sponsored as well by our Southern California Chapter and Event Sponsors.
The event started with a “smoothie shot” for each guest in the salon, followed by a fantastic, hearty breakfast as the morning’s program opened.
IIDA Chapter President, Robyn Taylor, welcomed the nearly 500 guests, and introduced the program. She hinted at what is to be IIDA’s unique approach to next year’s Calibre Awards, which will be called the 2016 Calibre Design Awards. It will focus on project design as well as the teams that make it happen. She provided an additional insight, noting that the event will offer a unique presentation perspective to guests and nominees, and include a few format surprises.
Our Leader’s Breakfast event this year honored Frances Anderton, Executive Producer and Host of KCRW’s DnA: Design and Architecture, a radio show and blog exploring what matters in our design world. Frances was recognized for her commitment to the industry, as renowned author, USC School of Architecture educator, exhibit curator and as the producer of award-winning current affairs radio programs.
Frances received the coveted, one- of- a- kind, custom red-finished Eames stool, from Herman Miller, signifying her unique contributions to our industry.
Keynote speaker, Jonathan Perelman, new head of Digital Ventures for ICM Partners, former VP of Strategy for Motion Pictures at BuzzFeed, and branding at Google, is a creative industry branding and development specialist, who enlightened and engaged the crowd with his keynote address. Focusing on the value of simplicity and storytelling in design and business development, his message resonated with the audience, as they found themselves quoting some of Jonathan’s points and how these concepts integrate into their own practices during post-presentation networking.
With the upcoming IIDA SoCal Fall Speaker Series, highly anticipated LA and San Diego Fashion Shows, Orange County and Inland Empire NeoConnect trade shows, exclusive architecture tours, and local city center events, Leaders Breakfast was the perfect event to kick off a new year of innovation, substantial growth and change for the IIDA Southern California Chapter, on behalf of its sponsors, industry supporters and nearly 1000 members.
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