The Historic Mayfair Hotel! Thursday, September 19th 5:30 – 8:00pm
The Downtown Los Angeles hotel boom has largely centered around prominent flashy new projects with brand on steroids to one up the latest and greatest launch. That has all changed however with the introduction of the newly renovated Mayfair Hotel. Originally opened in 1926 as a sister property of the Hollywood Roosevelt hotel, it hosted the first Oscar party, and been a frequent location for film and television shoots. The last remodel to the Mayfair was done in advance of the 1984 Olympics, so there was much to address, while remaining respectful to the original details of the structure. The edifice was 1920’s, while the inside clearly felt like it was out of the late 70’s. The design from award winning architect Gulla Jonsdottir builds on drawings found of the hotel from the 1920s and ’30s, trying to “revive a Roaring ’20s aesthetic in the building’s interior.”
A key part of the work involves meticulously placing art inside of the public spaces. Los Angeles based artist Kelly Graval, who works under the pseudonym RISK, serves as the curator for the hotel. Many of his works hang on the walls, or in the case of some metal and neon combinations, sit in the lobby. Graval plans to bring in local artists to exhibit work, with rotating shows each month. Everything is meant to tell a story about the hotel and the city – not just to the millennial traveler, but also to those looking to feel transported into a very specific, very lux period of Hollywood history.
The Mayfair is deep in the third and final phase of a renovation that began in 2014. This is a unique property and stop for our last design tour of 2018. In part because we get to see a historical property in the final stages of rebirth and rebranding, but also because it is trying to step out and differentiate itself from the other properties across the 110 freeway. Art plays a key role here. The interiors are also meant to inspire the eye to see the past, yet feel fresh and relevant. You will see details, you will see design that we have not had the pleasure of touring before. We are genuinely excited and confident there will be moments to inspire all.
Check in will begin at 5:30, with a brief discussion from the Gulla Jonsdottir design team, followed by input and insights from key sponsors that participated in the Mayfair renovation. Following that, we will tour public spaces, rooms, and key areas of the hotel. It will be a great mix of the old and the new. The evening will finish with drinks and appetizers in the Library Bar. Be one of the select few to hear the stories, the inspiration, and approach in such an ambitious project.
Due to logistics/ space and out of respect to the guests staying at the Mayfair, tickets are extremely limited and selling out fast. They can be purchased here.