Behr Paint Company Announces its 2024 Color of the Year

Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper, a versatile soft black that elevates every environment. The deep hue brings a timeless elegance with modern appeal that pairs seamlessly with complimentary colors, finishes, and materials in residential and commercial spaces. Designers and paint professionals alike can offer Cracked Pepper with confidence on projects to make a striking statement or keep it simple as a subtle accent. Cracked Pepper offers a bold and beautiful look with an alluring presence on every surface it coats.

Pair Cracked Pepper with neutral-colored furnishings and natural light to serve as a stunning backdrop. The color enhances architectural elements and accentuates existing details.

Create a productive and comfortable environment in workplace and hospitality environments with this grounding hue. The color’s boldness creates a unique design through eye-catching walls and accents.


In multifamily and residential spaces, Cracked Pepper offers a dramatic focal point for a variety of areas. Combine natural patterns and textures against this hue to create a powerful and striking moment.

Cracked Pepper is part of fifteen distinct hues in the BEHR® 2024 Color Trends collection. This palette offers endless expression for every design style, from rich tones and illuminating neutrals to classic hues and bold accents.

To explore the 2024 Color of the Year and Color Trends, visit behrpro.com/2024coty.

Behr is a 2023 Chapter Sponsor of the IIDA Southern California Chapter.

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