07.17.13

It's About the Net Effect

As a Detroit native, I have been accustomed to a season of heavy snow and often single digit cold weather. So as my journey with Interface has led me to Los Angeles, it didn’t take long for me to appreciate this year round forecast of bliss. Once a daydreamer of moments to visit the beach and listen to the whispering waves of the ocean, I now can have a conversation with this side of nature at any moment.

So when Interface first mentioned the launch of our Net Effect™ collection it was a poignant reminder that the years I have shared with this company really does go beyond selling a beautiful product, but we must share the experience of the story behind it. David Oakey, our exclusive product designer, realized that most of the time when we talk about sustainability, we mean the land and the problems that fossil fuels have caused, yet we lack to consider that the oceans are equally important.

Beyond being designed to honor the ocean in an aesthetic reference, Net Effect also honors the ocean in a unique and tangible way through a project called Net-Works. Net-Works provides a source of income for small fishing villages in the Philippines while cleaning up the beaches and waters of discarded fishing nets that threaten their livelihood. The collected nets are sold and converted to yarn for our Interface carpet tile.

The beautiful design of the Net Effect One collection describes the precise moment when the sea foams into the shore. Each pattern also has a life of its own as it floods the floor with movement and color. The Net Effect Two collection captures the fluidity of water even in linear patterns with expanding and contracting rhythms.

Whether I’m on the beach or on the floor of the Interface showroom, the ocean truly brings about a Net Effect.

Kenn Rickman, Industry IIDA
Interface

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