Trend Report – Supergraphics

Supergraphics have officially taken over my Pinterest feed. The large-scale bold text and bright colors that define these graphics are popping up in a variety of architecture and interiors projects including schools, offices, and even car parks. It may seem like the supergraphics fad is a new trend, but in fact, it is the revival of a trend that started in the 1960s. Originally used by post-modernists to create the illusion of expanded or altered space, the new generation of supergraphics focuses on branding, inspirational messaging, and wayfinding.

Vlock Home by William Grover, 1968

NYC Subway 53rd Street Station by Robert Propper, 1977

Google Office London by Scott Brownrigg Interior Design, 2011

Ace Hotel London Shoreditch by Universal Design Studio, 2013

Camper New York by Shigeru Ban, 2012

Achievement First Endeavor Middle School by Pentagram, 2010

The Hollywood (Condo Building) by Kanner Architects, 2008

Eureka Tower Carpark by Emerystudio, 2006

Alison Maguire
ZGF Architects

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