03.25.14

Trend Report – Supergraphics

Supergraphics have officially taken over my Pinterest feed. The large-scale bold text and bright colors that define these graphics are popping up in a variety of architecture and interiors projects including schools, offices, and even car parks. It may seem like the supergraphics fad is a new trend, but in fact, it is the revival of a trend that started in the 1960s. Originally used by post-modernists to create the illusion of expanded or altered space, the new generation of supergraphics focuses on branding, inspirational messaging, and wayfinding.

Vlock Home by William Grover, 1968